The Jingle Process
From idea to unforgettable - See how a concept becomes the sound everyone associates with your brand.
Follow along using Triple-O’s Jingle creation process as the example, so you can hear the full progression from first sample to finished jingle.
Play the final Triple-O Jingle
Step 1: The Sample
Start with a custom concept designed to match your brand and audience.
One sample showing the structure of your jingle ($300).
Presented live to you and your team for feedback.
Love it? Lock it in and move forward to full production.
Step 2: The Demos
Get five demo versions with piano and studio vocalists. These highlight melody and lyrics before full production, so you can clearly hear your options.
Step 3: The Voices
Choose the perfect voice for your audience. Male, female, young, mature—select the sound that makes the right connection. We will provide 4-5 professional singers to choose from.
Step 4: Full Production
Your chosen melody and vocalist come to life with full instrumentation and professional mixing. Up to 3 rounds of revision notes included (excluding rewrites).
Step 5: Radio-Ready
Walk away with a finished, polished jingle at competitive broadcast quality. Delivered with all audio files, including:
Full Jingle
Shortened tag version
(Add-on) 30-second instrumental for background use